SABC is working in partnership with Cartridge World Shrewsbury to help promote reuse and recycling in the town. Cartridge World are sponsoring a BTCC racing team this year, and so, this Thursday 28 August 2008, they are bringing the actual race car to town for the day. The car is carbon neutral, it runs on high performance E85 (a Bio-Ethanol blend) and they offset the remaining emissions, therefore it fits in with Cartridge World's environmental ethos.
There will be lots of photo opportunities for children to sit in the car and have their photo taken. There will be freebies and lots of information and advice on how to reduce, reuse and recycle. There will also be the opportunity to partake in a raffle to win a prize. The Mayor of Shrewsbury and Atcham, Councillor Anne Chesbey and her consort will be in attendance at 2 pm to show their support for the campaign.
The BTCC (British Touring Car Championship) is the best-known Touring Car Championship in the world. Some of the fastest drivers battle wheel-to-wheel, inches apart, at speeds up to 140 mph. The cars they race are highly modified versions of everyday road cars and the championship regularly attracts up to 40,000 spectators on race day.
Councillor Mrs Judith Williams, SABC’s Portfolio Holder for Recycling Services says "I hope residents will come down to the Town Square on Thursday 28 August between 10 and 4 to see the car and learn about recycling. The ultimate message of the day is a simple one: when your printer cartridge has run out, REFILL; DON'T LANDFILL. Not only is this better for the environment but by bringing your ink jet cartridges to be refilled or remanufactured you could save on average between 40-60% compared to the cost of buying new".
Notes for editor
About Cartridge World Zero Carbon Racing
Team CVR was founded with the vision to enter the British Touring Car Championship as an independent, professional, environmentally efficient, race-winning team. The team operates a carbon neutral policy throughout, with race cars running on bio fuels. Team CVR works with R&D partners to showcase reliable technologies that will ultimately benefit all motorists through more efficient vehicles, sustainable fuels and the use of environmentally friendly materials.
The vehicle they will be using to compete this year is basically a highly modified version of the Seat Leon road car. It’s designed to run on a high-octane blend of 85% bioethanol and 15% conventional unleaded petrol. It will be branded with Cartridge World logo and corporate green and yellow colours in recognition of their sponsorship.
Team CVR is working with co2balance to implement its zero carbon policy, minimising emissions from its entire operation and offsetting any balance though energy efficiency projects in Africa, which will provide fuel-efficient stoves to local communities, allowing Team CVR to race ‘carbon zero’.
At launch, Team CVR is the only race team in Europe to take this approach, the only race team created solely with the intention of showcasing the performance, reliability and environmental advantages of new fuels, technology, and ongoing R&D. Team CVR will contest the 2009 HIQ MSA British Touring Car Championship with former ‘Independent BTCC Champion’ and multiple race-winning driver, Dan Eaves, partnered by Phiroze Bilimoria, the only Indian-born racing driver to compete at the top level of British motorsport.
Cartridge World has almost 300 stores in the UK. It was launched in Australia in 1988 and now operates more than 1,600 franchises in over 60 countries. For further information on Cartridge World, visit www.cartridgeworld.co.uk. Millions of empty printer cartridges are sent to landfill in the UK each year. Cartridge World promotes the refilling and reuse of printer cartridges as a cost-effective and environmentally-friendly alternative to sending them to landfill.
Some interesting facts on ink cartridge reuse:
Almost all inkjet and toner cartridges can either be refilled or remanufactured. Yet every year millions of empty printer cartridges are needlessly thrown away into UK landfill sites. Here are a few good reasons why it is so important to ‘refill not landfill’ your empty printer cartridges:
- Over 47 million cartridges go into UK landfill sites each year * and this is increasing annually.
- That’s enough to cover Old Trafford football pitch 17 times!
- Spread out they would stretch the length of Hadrian's Wall 15 times!
- If every cartridge in Britain was recycled or reused it could save 15 million litres of oil every year!
* Recycler Magazine (2000)
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